Unit 40 Tour Operations Management
The objective of this unit is to provide significant knowledge regarding tourism management where investigating the operational activities of the tour operators provides a better understanding of tour management. Therefore, overcoming strategies of the tour operators for dealing with tourism issues would help the learners to develop holiday packages. This would also ensure the implementation of brochure method for promoting the holiday packages. After adequately finishing this unit, the knowledge that would be gained by the learners would help them to gain an understanding of effectively managing tour operations. This would enable them to understand the stages of creating holidays and develop effective plans for the management of the same.
LO1 Understand the tour operators industry within the travel and tourism sector
Demonstration of various tour operators according to their operating regions such as outbound, domestic, and incoming operator helps in understanding the operational activities of the specific tour operator. This helps in deriving the responsibilities of those tour operators. The role of international trade bodies also impacts on the tourism strategies of the tour operators.
LO2 Understand the stages involved in creating holidays
In order to develop an effective Holiday, market research is essential for understanding the expenses of the tour. In addition to this, scheduling and planning are important for conducting the tour operations in a proper manner. Several factors such as special offer, skimming, discount providing, interest earnings, and seasonal flexing play a crucial role in enhancing the promotion of the holiday. Therefore, after developing a holiday tour, operators need to consider these factors to enhance the promotion of a particular holiday.
LO3 Being able to review brochures and methods of distribution used to sell holidays
The brochures are one of the most essential parts of holiday promotions. An attractive design or style of a brochure ensures effective attention drawing of the people which could positively affect the tour promotions. The brochure promotion is also significant for ensuring maximum awareness of the tour which could bring up more people for the tour. Several methods such as direct selling, internet promotions, calling and texting enhance the promotion of the brochures and more people can be attracted for the tour.
LO4 Understand strategic and tactical decision making for tour operators
The strategic decision making for the tour operators required to examine the present market scenario of tourism businesses. This investigation of the market helps in deriving better cost-effective tour packages that can result in more tourists. In addition to this, strategic decision making also helps in gathering funds from ships and airlines that enhances the growth of the tour operator. Furthermore, the tactical decision making helps the tour operators to find out better packages as compared to the other tour operators which help in holding a better stand in the tourism business.
Learning outcomes and assessment criteria
|Learning outcomes On successful completion of this unit a learner will:||Assessment criteria for passing The learner can:|
|LO1 Understand the tour operators industry within the travel and tourism sector||1.1 analyze the effects of current and recent trends and developments on the tour operators industry|
|LO2 Understand the stages involved in creating holidays||2.1 assess the stages and timescales involved in developing holidays 2.2 evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator 2.3 calculate the selling price of a holiday from given information|
|LO3 Be able to review brochures and methods of distribution used to sell holidays||3.1 evaluate the planning decisions taken for the design of a selected brochure 3.2 assess the suitability of alternatives to a traditional brochure for different types of tour operator 3.3 evaluate the suitability of different methods of distribution used to sell a holiday for different types of the tour operator|
|LO4 Understand strategic and tactical decision making for tour operators||4.1 evaluate the strategic decisions made by different types of tour operator 4.2 compare the tactical decisions that could be taken by a selected tour operator in different situations|
This unit can be linked successfully with:
Unit 8: Marketing in Hospitality
Unit 37: The Travel and Tourism Sector
This unit maps to the following Management NVQ units:
B1: Develop and implement operational plans for your area of responsibility
B2: Map the environment in which your organization operates
F4: Develop and review a framework for marketing.